Ultimate 201 SEO Tools List [2018-19]

All marketers, web designers and Search Engine Optimization experts need the best SEO tools to efficiently manage their SEO jobs and offer their clients a very best result.

However, with this big list of Search Engine Optimization tools, it’s will be too tough to keep on track. Fortunately, I’m here to support you and help you!
In this blog, I’ve compiled a gigantic list of 201 Best Search Engine Optimization tools.

Whatever niche you have for your blog (fitness, make money online, finance, home decor etc.) or service website, both On-page and Off-page Search engine optimization pay a critical role.

In this list, I have also included these SEO tools website links, a brief description, function, and whether it is free or paid SEO tools.

If you or your client is interested in any of the below-listed SEO tools, I recommend you to click the link and visit that tool’s website to see in details about their offerings, services and packages.

Also, at the bottom of this SEO tools list, I’ve given you a bonus package link for tons of additional Search Engine Optimization tools, that will definitely up to date and will work for you with advanced features.

READ MORE: Top 10 Best Affiliate Marketing Tools to Make Money Online

So, don’t overlook to check at the end of the SEO list!!

However, before starting that, here in brief I have given the NinjaOutreach Tools Review for SEO. Below mentioned are the top three SEO tools Review, that you can primarily use for SEO campaign of your website.

  • NinjaOutreach Premium – It’s a fantastic blogger outreach tool. You can start this with the 14-day Free trial.
  • Ninja Outreach Lite– It’s Chrome extension absolutely FREE & also works without login to your NinjaOutreach Account.  Here you will get TONs of high-quality data of each website such as SEO,  first name, last name, contact information, and social channels data.
  • Free Href Extractor – In this FREE Tools, you need to simply add your website’s URL, you can find and extract all of the outbound and inbound links. Perfect for running influencer outreach campaigns.

Ultimate List of 201 SEO Tools

SEO Tools Name Description in Brief Tools Category Free/Paid
Advanced Meta Tags Generator Super simple to generate meta tags for your blog or web pages using the HTML coding. HTML Tool Free
Agent Switcher extension It’s a user agent switcher for your chrome browser. It can help you to easily switch user agent string. Chrome Browser Extension Free
Ahrefs Offers website’s big data analytics in terms of backlinks, keywords research, content explore, ranking check, anchor text, organic & paid traffic distribution charts. Link Building/Research Free+Paid
Alexa It’s a brain of Amazon Echo. Boost website’s traffic by this Competitors Analytics tool that offers demographic data and much more. Website Statistics & Analytics Free
Analyze robots.txt Checks your website’s  errors of robot.txt file Robots Text Checker Free
Analyse SEO Find page speed, and view descriptions, titles, and more On-Site SEO Analysis Free
Anchor Text Over Optimization Tool Type in your site’s URL and get a full report of links associated with Anchor text. On-Page Analysis Free
Banana Tag Email Tracking, opening rate, bounce rate, email scheduling, and attachment tracking. Email Management Free+Paid
Bing Webmaster Tools Bing Search Engine Webmaster Tools to optimize the website for Bing SERP Analytics Free
Bitly Shorten the links plus links analytics Links shortening Free
Boomerang Gmail automation Tool for  email scheduling and set Reminder for series of follow up emails Email Automation Free
Broken Link Finder Find broken links in your website Broken Link Checker Paid
Browseo A web application allows you to see a webpage, check any issue or error in your site. A search result is exactly like Google SERP. Browser Extension Free
Buffer Social media marketing campaigns optimization, scheduling, tracking, and reporting. Social Media Management Paid
BuiltWith Discover the technology used behind any website – CMS, CDN, Tracking, Analytics tools, competitive analysis and much more Competitive Intelligence Free + Paid
Bulk Check Domains Type in your URL and check the Domain Authority, Page Authority,  Google Page Rank and MozRank (via SEOmoz), backlinks, anchor texts etc, Bulk Web Metrics Checker Free
Bulk HTTP Header Response Checker & Comparison Tool Check HTTP response code for the URLs plus redirected URL HTTP Checker Free
Cache Checker Check Cache for the web pages for search engine Page Cache Check Free
Caption Generator Create and captions to any video – YouTube, Vimeo Video Marketing Tool Free
Cincopa Photo & Video Hosting Platform. Upload any kind of video format file to Cincopa & simply embed it wherever you want to add it. Video Marketing Tool Free+Paid
CircleCount  Powerful G+ profile analytics Analytics Free
CloudFlare Offer CDN & security service for websites. Preventing sites from getting hacked. Website Security & Speed Free + Paid
CognitiveSEO Perfect SEO tools Suite for backlinks checking, anchor text, rank tracking & more Multi Tools Free+Paid
SEO Clerk Get your website’s SEO DONE in just $5 SEO Tool FREE
The HOTH Backlink Building, Guest Posts on High DA PA sites, web 2.0, Local SEO, Blog services, citations, Keyword Research & rank checker. Complete Off-Page SEO tool Free + Paid
Convert Word Documents to Clean HTML Super easy to Convert your word docs to HTML file Content Generation/Promotion Free
Cookie Consent A free and an open source solution to the EU cookie consent 7 law Cookie Consent Plugin Free
Copyscape Plagiarism checker and a duplicate-content checker Duplicate Content Checker Free
CrawlerFX A site crawler that reviews a site’s SEO in 1-2 minutes Site Crawler Free
DNS Lookup, NS, CNAME, TXT and MX Record Lookup Lookup Mail Exchanger, Name Server, Canonical Name, Sender Policy Framework and Start of Authority Records of a website. Hosting and DNS Free
Domain Hunter Plus Chrome extension to check domain name availability & also allows you to scan the web page to check the dead links Search tool & Broken Links Free
Duplicate Content Check for duplicate content in blog or website Duplicate Content Checker Free
Easel.ly Infographics designing tool Creatives / Graphics designing Tool Free + Paid
Email Format Quickly discover the email formats of the world’s large or small companies. Email Management Free
Conductor Content strategy for high ROI and offer enterprise SEO tools SEO & Content marketing platform Paid
FireBug Firefox Web Browser extension to test the website speed Website Speed Free
Followerwonk Twitter tool to track the followers Social Media Tool Free
Geositemapgenerator It generates HTML code in Microformats or in Schema.org for your any site HTML Tool Free
SEOProfiler Link analysis, SEO audit, check ranking on Google, keyword tools. Powerful & Easy to use SEO Link Analysis Tool Free + Paid
Google Analytics 100% Free and effective Website analytics tool powered by Google. Analytics Free
Google Analytics API Get access to custom reports. Get your website data straight into Google docs or in Excel sheet. Analytics Free
Google Analytics Debugger Google  Plugin for Chrome browser only to inspect the Google Analytics data. Analytics Free
Google analytics plugin WordPress Plugin to track and analyze the traffic on your site or blog easily. Analytics Free
Google Keyword Planner Google FREE Keyword Research tool Keyword Research Free
Keywordtool Google Keyword Planner Alternative, YouTube, Bing Ads and Amazon Keyword Tool Keyword Research Free +Paid
Google PageSpeed Insights Check website insights to improve web page speed. Website Speed tool Free
Google Penalty Checker Find out the latest Google updates that may impact your website within a minutes. Penalty Checker Free
Google Public Data Explore, Visualize & leverage public data for better content research, charts, infographics, and more. Data Research Free
Google SERP Snippet Optimization Tool Check how your website’s snippet appear in Google SERP. Allow the optimization of web pages, structured data, content, review stars, and more. HTML Tool Free
Google Structured Data Testing Tool Verify website markup with Scheme & microformats HTML Tool Free
Google Trends Check the latest trends in Google search results and see the popularity of keyword search over time. Content marketing Free
Google Webmaster Check the website’s traffic, status or any kind of error in the website SEO & Analytics Free
Page Grader Know how strong your web pages are. SEO Free
GTmetrix Website speed analyzer Website Speed Free
Hootsuite Social media management platform Social Media Tool Trial+Paid
IFTTT A free mode to get all your devices and apps talking to each other. Productivity Free
IIS SEO Toolkit Analyze SEO aspects like content optimization, structure, and web page URLs for search engine spiders. On-Site Analysis Free
Infogr.am Super easy to design creatives/graphics, infographics, data visualizations. Images Free + Paid
Internet Marketing Ninjas Tools Online tools & services offered by Fortune Digital India Multiple Services Tools Free
IP Address Number Converter Convert IP Address to IP Number and vice versa. Reverse IP Domain Lookup Free
Jing An Internet service that lets you screencast the basic video, still images, animation, and share them. Screencast Free
Keyword Eye Competitor research, Keyword research, Amazon, Youtube and Google Auto-Suggestions Keyword Research Free+Paid
KnowEm Check social profiles for availability, branding Social Media Tool Paid
Kombinator Check the username for products Brand and Product in one click SEO + Social media Free
Link Assistant Manage Link building campaigns Link Building/ Research Paid
Link Prospector GEt to know in detail about link building to improve website rankings. Link Building /Research Trial+Paid
LinkParser Free Firefox add-on browser extension for webmasters and SEOs Browser Extension Free
Linkstant Set Alerts & pinged you when someone links to your website Link Building /Research Free
LongtTailPro Explore Profitable Keywords to get your blog ranked In Google SERP Keyword Research Tool Paid
Lxrmarketplace Input keyword reports from Google AdWords and AdCenter with basic columns like Campaign, AdGroup, Keyword, Match Type, Clicks, Cost, and more. Keyword Research Free
Lxrmarketplace Inbound link checker Link Building/Research Free
Lxrmarketplace Analyze your landing page URLs and find out which landing pages are not working On Site Analysis Free
Lxrmarketplace Determines the return on investment for your online marketing campaigns ROI Calculator Free
Lxrmarketplace FREE SEO tool to Leverage professional network for small business SEO Tools Free
MailTester.com Test email verification Email Management Free
Majestic SEO Improve inbound link strategy and site summary data. Link Building Paid
Majestic SEO API Find backlink data API Link Building/ Research Free
Check Moz Find Domain Authority,  Page Authority, and Moz Rank. FREE Unique Tool Analysis FREE
Market Samurai Discover the best keywords for your blog and your competitor’s weaknesses. Keyword Analysis tool Paid
Marketing Grader Check your website performance in terms of SEO, security and Mobile friendliness. Website Grader Free
Mergewords Merge words, fast and easy for PPC, SEO and Link Building Content Generation/ Promotion Free
Meta Tag Analyzer On-Page SEO tool for Meta tags analyze On-Page SEO Analysis Free
Meta Tags Extractor Extracts meta tags from a blog or a website HTML Tool Free
Microdata Generator Add Schema.org tags to your blogging website. HTML Tool Free
Mobilio Development For SEO audit, digitalization and SEO Pingler On Site Analysis Free
Monitor Backlinks The easy to check backlinks status of your’s and your competitor’s sites. Off-Site Analysis Paid
Moz Analytics Keyword Explorer, Link Explorer, Check Business Listing and much more Off-Site Analysis Paid
MozBar SEO toolbar FREE Chrome extension for all you SEO on the Go. Browser Extension Free
MozCast Daily Google Weather Report of SERPs changes analytics Free
Mozcheck Check DA, SEO Score, PA and Moz Trust in Bulk analytics Free
Mozscape API Mozscape API and data analytics Free
MyBlogGuest Find guest blogging opportunities Content Generation/Promotion Free
Nibbler Create a profile and showcase all your websites Content Generation/Promotion Free
nTopic Gives your content a relevancy score and offers keyword suggestions to improve it. On-Site Analysis Free
Open Site Explorer See backlinks, anchor text, popularity metrics and more. Link Building/Research Free
Optimizely Easy A/B testing and analytics for CRO A/B Testing Paid
PageSpeed Insights PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Website Speed Free
Panguin Tool Links with GA to see if you’ve been hit with a penalty, and if so which one. Penalty Checker Free
Permutation Generator To generate combinations, with or without repetition, to a specific set length Content Generation/Promotion Free
Piktochart An easy infographic generator. Images Free
Pingdom Speed testing Website Speed Free
Piwik Lightweight web analytics Analytics Free
Position Checker Tool Check the position of a website in search engine results with specific keywords Rank Tracking Free
PowerMapper Automatic site map creation tool HTML Tool Paid
PowToon Create engaging animated videos and presentations Video Free+Paid
PPC Hero Analyze PPC Competition Keyword Research Free
Rank Checker for Firefox Checks rankings with one click Rank Tracking Free
RankCracker MatthewWoodward’s tool for collecting competitor backlinks and how to replicate them Backlink Analysis Free
Rapportive Find personal information for your contacts to build rapport Email Management Free
Raven SEO, content, and research tools Multi Tools Paid
Raven Tools Toolset for online marketing campaigns Analytics Trial+Paid
Redirect Check Checks a number of different URLs for your homepage, and reports back on the response code given by each. Redirect Checker Free
regex coach Finds broken links Broken Links Free
Rmoov Clean up your backlinks Link Building/Research Free
Robots.txt Checker Checks for errors in your Robots.txt Robots Text Checker Free
Robots Generator Generates robot.txt HTML Tool Free
RowFeeder Track social usernames, hashtags and keywords and load that information into Excel Social Media Tool Free+Paid
Schema Creator Helps writing schema/microformats HTML Tool Free
Scoop.it Content curation platform that discovers relevant content for you based on topic and keyword inputs Content Generation/Promotion Free+Paid
Screaming Frog A powerful website crawling tool with a ton of features and customizations HTML Tool Free
Searchmetrics Visibility Charts Track the search visibility of any website Rank Tracking Free
SEO Analyzer Neil Patel‘s SEO Analyzer: For detailed website audit report. Intelligence Free
SEMrush Paid and organic keyword data Competitive Intelligence Paid
Seomator White Label Fully Customized Reports with How-to-Fix recommendations SEO Audit, and analytics tool Free
SEO Analysis Tool Analyze and measure the ranking potential of your web pages Analytics Free
SEO for Firefox Collects marketing data points directly in the search results. Competitive Intelligence Free
SEO PowerSuit Suite of link building tools. Multi Tools Free
SEO Quake Browser plug-in to improve your website’s performance. Browser Extension Free
SEO Rank Monitor Offers Mobile ranking, Data visualisation, Tracking actions and spying competitor websites Analytics Paid
SEO Spyglass Checks your back links Link Building/Research Paid
SEO Toolbar Toolbar showing backlinks and competitive research. Browser Extension Free
Niels Tools for Excel Niels Bosma’s Tools for Excel Multi Tools Free
SEO Weather Supplies event tracking code for GA Analytics Free
SEO Weather Bulk check a list of URL’s for PageRank, Domain Authority, Page Authority and IP addresses Bulk Metrics Checker Free
SEO Weather Trim your URL’s to the root domain and add standard prefixes to the beginning of URL’s Link shortening Free
SEOgadget Links API The SEOgadget Links API lets you easily gather backlink data and contact information Competitive Intelligence Free
SEOgadget Tools Gadget lab tools include several Excel plugins, a content strategy generator, and more. Multi Tools Free
SEOlytics Simplifies your daily SEO tasks Analytics Free
Seoptimer Website review and SEO audit tool On Site Analysis Free
SEOQuake Raw data for SEOs Competitive Intelligence Free
SERP Serp tracker Rank Tracking Free
SerpFox Shows you where you are ranking for your keywords, overtime Rank Tracker Free+Paid
SERPmetrics SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period Rank Tracking Free
SERPWoo Niche Serp tracker Rank Tracking Free+Paid
SharedCount How content was shared across social media Social Media Tool Free
Similar Page Checker Check for duplicate content issues Duplicate Content Checker Free
Similar Text Finder Duplicate Content Checker Duplicate Content Checker Free
SimilarWeb Competitive intelligence across a number of online industries Competitive Intelligence Paid
Site-analyzer Analyse your website and generate a multi-point audit sorted by category (accessibility, design, texts, multimedia and networking) Analytics Free
Sitebeam Hide the Sitebeam name, add your own logo and customise the login screen, favicon, etc Content Generation/Promotion Paid
Site Condor A Site analysis tool for digital marketing Site Analysis Free+Paid
Siteliner Check duplicate content, broken links, XML sitemap, internal page rank and more Duplicate Content Checker Free
Sitemap Doc Creates a sitemap Sitemap Generator Free
Sitemap Generators Generate a sitemap Sitemap Generator Free
Sitemap Inspector Validate your sitemap HTML Tool Free
Social Crawlytics Find your competitor’s most shared content Social Media Tool Free
Social Tally Similar to Shared Count but better on Pinterest metrics Social Media Tool Free
SortSite One-click web site testing tool available as a web application and a Windows desktop application. On Site Analysis Paid
Spider View Simulator Shows how a search engine spider, robot or crawler views your web page contents. HTML Tool Free
Stack Overflow Source for code and help coding HTML Tool Free
StatCounter Free, quick, and lightweight analytics solution. Analytics Free
Swiss army knife The Web Developer extension adds various developer tools to the browser. Browser Extension Paid
Text Cleaner cleans up all kinds of text formatting when copying and pasting between aplications. Content Generation/Promotion Free
Tinyeye Finds out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version. Images Free
URLitor Bulk HTTP Status Checker SEO Free
Trello Project management and tracking Project Management Free
Ubersuggest Returns results of suggested keywords Keyword Research Free
URI Valet Tool for digging into server headers, canonical information, analyzing redirect problems and more. On Site Analysis Free
Validator checks Checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. HTML Tool Free
Virante Multi Tools Tools developed for the Virant team, opened up for public use. Multi Tools Free
Visual Website Optimizer Run A/B tests with a simple online editor that lets you test content without knowing code A/B Testing Paid
Voilanorbert Email Finder Helps find email addresses Email Management Free
Wayback Machine See the history of your website or your competitor’s site Competitive Intelligence Free
Webbee SEO Spider It’s an SEO Spider that allows you to quickly crawl, analyse and audit a website from SEO perspective. On Site Analysis Free + Paid
WebCEO Checks your rank Rank Tracker Paid
webmaster-rank.info Collects the positions of your sites in Google according to your keywords. Rank Tracker Free
WebMeUp Monitor traffic, social, and search metrics for your website along with your competitors Analytics Trial+Paid
WebPagetest Website speed tool. Website Speed Free
Website Speed Test Check how fast a web page loads. Website Speed Free
Whitespark Local Citation Finder Free and paid solutions to find local citations Link Building/Research Free+Paid
Whois Lookup Find registration, contact, and administrative information for any domain Competitive Intelligence Free
Whoishostingthis Get information about the web host, IP address, name servers & more Hosting and DNS Free
Wistia SEO-friendly solutions for video hosting Video Free+Paid
Woorank SEO, Social Media, Mobile Optimization, Usability and much more. Analytics Paid
Wordle Create beautiful word cloud graphics Images Free
Wordstream Free Keyword Tools Tools help generate thousands of keyword suggestions. Keyword Research Free
Wordtracker Keyword research suite Keyword Research Paid
Xenu’s Link Sleuth Crawl entire sites, find broken links, create sitemaps, and more. On Site Analysis Free
XML-Sitemaps.com Create Sitemap lor your blog within minutes Sitemap Generator Free
Yoast WordPress SEO Plugin World’s best SEO plugin for WordPress blog On-Page  Analysis Free
YouTube Analytics Video-specific analytics for your YouTube videos Video Free
Text-Tools Give you a semantic analysis of your and your competitors content. Analysis Paid
Linkody Online website Backlinks Monitoring & Checker Tool to manage your backlinks. Improve your Google SERP Link Analysis Free+Paid
SEOmonitor Find a better metrics for SEO. Accurately measure  & predict your site’s SEO traffic growth Analysis Paid

READ MORE – Off-Page SEO for your Real Estate Website.

Have a tool to be added In the List? Please Let me know in the comments!

Looking For More SEO Tools? Out of the above List, I highly recommend –

So, if you’re looking for more seo tools, including some new ones that have launched, I’ve compiled a complete SEO resource guide for you, that links to some articles & websites.

These SEO tools are more active about adding the latest versions, study material, and Vidoe tutorials. Get a Complete Funnel for your website by simply Clicking Here.

In case you want to design a website or want to start your one blog, click below for the world’s best theme.

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  1. Thanks for the list. After reading this I have got to know about some new tools that we never tried. But I don’t know why you haven’t included KWFinder here. KWfinder is much better than Keyword tool. It offers in-depth search metrics.


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