The Search engine Optimization industry is changing rapidly. With regular increasing advancement in technology, many new tools have been introduced in the market and IT sector which can surely help your business to achieve a good rank on the search engine of Google, Yahoo, and Bing. A better ranking on these search engines popularizes your company amongst a mass, without many efforts.
Digital marketing has become very crucial in recent years. Either it’s a small or a big business digital marketing has become a success mantra and new sensation for any kind and type of business.
Below mentioned are some tips which may help you on dominating search in local marketplaces:
1) Blog Post length and focus keywords
There are many times when your web page contains blogs of various kinds, it can be about the company or its policies etc. It should be easy to read. It’s always recommended to make your content quality great rather than good. Make sure the blog post is precise yet provides enough information about the industry and subject. Use simple yet catchy words and one-liners. According to a study, shorter articles and blogs don’t provide much value and longer articles rank higher on Google SERPs.
2) Optimization of business listing
Google My Business is at the top of SEO strategy. It contains all the kinds of information about your business and also presents it in the best way to search engine users. So, if you optimize your business listings properly, then it will be a lot easier for the potential customers to find your company on the web. Poor business listing optimization only harms your ranking and ultimately your brand reputation in the market.
3) Proper Keywords Length
They are usually a part of information based searches. Short-keywords are comparatively harder to rank. It is a true fact that the length of the keywords affects the buyer’s intentions. For example- My company name is FORTUNE DIGITAL INDIA, and you search this term, then the higher ranking will be for the links providing information of the animal blue whale and not your company. So, try to keep precisely longer keywords so that your company gets a better ranking.
4) Right URL structure of web pages
It is one of the most important things to consider in order to dominate search rankings. Make sure to use canonicals to URLs. It simply puts an emphasis on the title and makes it visible on the search engines like Google. This proves imply involves activating the permalinks > postname option. This way your title is translated into an attractive and appealing keyword.
5) Website Design and Appearance is very important
The website design, it’s appearance and all over presentation of the web page containing information about your business is very crucial. For example, in a general business page, you are allowed to upload 3 photos- profile, logo, and cover. Make it worth. Make sure the photos you upload, speaks about the identity and authenticity of your brand or company. It should not be any vague photos, telling nothing about your business and seems out of the league.
So, if you want a good brand name, ranking, and popularity of your website, web page or company website, then just follow above mentioned few steps and you will end up getting very good rankings on any search engine.
Please suggest your point of views also in comments, that may help on dominating search in local marketplaces: