Creation of a digital product is not that easy!!! OK So Here is his Launch Checklist, with the number of launches can be possible and hopefully, some of this will help you!!
Also Please Criticize it as much as you can if you may see something missed out
The best ways to Sell Digital Products Online in 2018
Here’s the steps to go through to make & sell digital products
1. Brainstorming – Is there enough demand – Can we solve a real market problem with training or software
2. What is the USP – what can we add to make it unique or better?
3. Development Time/Costs – How long will it take to make? How much will it cost & what resources do we need?
4. Skillset – Do we have the right skills to take it from start to finish? ie. make it sell it.
5. Funnel – What Kind of Funnel Can we Build around it – What related offers would add value for the customer
6. Green Light – Lets Do it! Hands to tools
8. Make JV & Partner Agreements. Get in writing – belt & braces
9 Funnel Document – what products are in the funnel in what order.
10. Make it
11 Test it – play with it, Improve it for the user
12. Write Sales Copy
13. Write & Record VSL
14. Sales Page – set headings & page layouts
15. Sales Page – Set Images & Graphics
16. Sale Page – Set Text
17. Proof Read
18. Repeat Steps 10-17 for each funnel product
19. Record JV Video
20. Edit JV Page Template
21. Record Short Demo
22. Record Product Teaser Video
23. List Product & funnel in JvZoo or W+
24. Add JV Terms & JV Page Links to Affiliate Application Pages
25. Add Affiliate Link to JV Page
26. Add Sales Page Link to JV Page
27. Add Swipe Mails to JV Page
28. Check Launch open & close dates & Times are correct
29. Check FB Opengraph Images + Meta Titles & Descriptions are Correct
30. Check VSLs are working on JV & Sales Page
31. Check buy Button links are correct on each page
32. Test Funnel yes & no thanks pages
33. Select Good Date In The Launch Calendar (Muncheye)
34. Create Delivery Pages or Link Apis to Deliver product
35. Create Training Material.
36. Protect Content with membership platform
37. Test Purchase
37. Check Site Security…
38. Fine Tune Graphics…
39. Enable Cache (internal or Cloudflare)
40. Add FB Tracking Pixel & Google Analytics code
41. Spin up a second server ready for funnel migration in case of DDOS problems
42. Create & Load A Pre Launch Holding Page
43. Create Post with Teaser video – boost post to JV List
44. Create JV & Demo Access
45. Approach top 1% JVs 6 weeks up front
46. Give JV Access to top Affiliates 2 weeks up front
47. Remind Tier 1 JVs of your launch 2 weeks up front
48. Send JV Invite Mail Out 2 weeks up front
49. Remind Tier1 & Tier 2 JVs 1 week Up Front
50. Send Reminder JV Invite Mail Out 1 weeks up front
51. Final Reminder for Tier 1, 2 & 3 JVs days 3,2,1
52. Run JV Interviews 1 week up front
53. Post in 5 JV Groups – 1 day before launch
54. Set Up 1st Split test
55. Send Reminder JV IMail Out 1 day up front + 2nd mail to un-opens
56. Send Reminder Email To Own List about Product 1day up front + 2nd mail to unopens
57. Post in 5 JV Groups on morning of launch
58. Run Live Discussion Video / Demo + Webinar morning of launch (optional – better on big launches)
59. Launch – Check Sales stats – Select Split test Winner 3 hours+ into launch – if stats look bad in first hours – change stuff & use alternative sales pages and VSLs
60. Start New Split Test
61. If Stats Good Post Launch info on Wall + tag all JVs that expressed an interest
62. Send JV Email advising JVs of Good stats
63. Go Live Advising JVs of great Stats
64. Personally contact Tier 1 JVs advising of good stats
65. Post/share your live to 5 Groups at a time at 3 Hour
intervals
66. Check support Desk regularly
67. Post 1st contest leaderboard details within 12 hours
68. Retarget
$6+ is a good EPC $8+ is outstanding
No launch has ever gone perfectly & we have never yet completed this list to our full satisfaction … this is a perfect launch scenario & assumes your sales copy & market take-up is good
Cheers!
I hope you have enjoyed the article. Please get in touch with me for any kind of products online promotions and Subscribe my channel for getting to know in depth about Digital marketing
Credits : Chris Hitman
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