Keyword research is a topic, which every blogger should learn from day one. Probably, every Blogging or SEO blog you have read till now, I’m sure Google Keyword Planner (previously Keyword Tool) and “Keyword research” are not a new term for you. But if not, you are missing out the basic of any Blog SEO.
What is Keyword research?
What is Keyword research?
By doing a complete Keyword search, you will be able to find keywords to drive targeted traffic, more revenue and more niche traffic. Moreover, when you are planning to target a small niche.
What is Google Keyword Planner tool:
This is what the homepage of Keyword Planner tool looks like. All you need to do is enter your target Keyword that you want to start searching for. After that, you can add filters such as for which country you want to target your keywords.
1. Enter Your Product or Services :
This is the place where you will put your target Keywords.
2.Select the search Type : Here there are three options –
a. Exact Match: Exact searches, shows the traffic for exact match Keyword. For example, if you search for WordPress SEO in exact match, it will be different from broad search in a great way. My suggestion, prefer Exact search when you are doing research for your micro-niche site and broad search when you are writing on the personal blog. Ex: Keyword Research
b. Broad Match: Broad Match is my favorite, as it let me target long-tail keyword, and your traffic is not limited to exact match words. For Bloggers, broad match is useful, but that again depends on your blog type and target. Ex: “Keyword-based research”
c. Phrase: Phrase type is useful when you need Keyword in an exact phrase. For example: “Best Keyword Research”. Keyword position won’t be changing, but it gives the data for traffic, that your Keyword might be getting for phrase search.
3. Advanced Options: This feature is set to add more filters to your search. For example Country search volume, Language and target device.
4. Keyword Tool Columns Understanding :
Here let’s understand the meaning of each column.
- Competition: Just to clear one myth about this tool, competition field doesn’t show how hard and easy it’s to rank for that Keyword. In fact, it shows the competition among advertisers bidding on that keyword. So, if you see “low” for a great keyword, mark it and later we will see how we can easily analyze the competition.
- Global monthly search: Global monthly search shows the average of search happened in last 12 months globally.
- Local monthly search: It shows the search volume based on your filter. For example, in above image, I have applied filter for U.S as country and notice the huge difference between global and local search volume.
- Approximate CPC: This column shows approx. CPC (Cost per click), for an advertiser. Many SEO gurus recommend to use this column to find Adsense CPC Keywords It’s a good idea to pick high CPC keywords, where advertisers are bidding more but with low competition.
It might be the little time-consuming, but it’s worth more than spending un-targeted ten posts. Never forget, this Keyword research is just a primary steps, and real magic starts with your content. Moreover, never try to get traffic on the wrong keyword, as it will affect your overall blog performance regarding Avg. Time on site and bounce rate.